Discipline: Business Degree Credit  [X]
Non Credit  [ ]
Nondegree Credit  [ ]
Comm Service  [ ]
 

Riverside Community College District
Integrated Course Outline of Record

Business 51


COURSE DESCRIPTION
51 Principles of E-Commerce Units: 3.00
 
Prerequisite(s): None.

Advisory: BUS 10 and CIS 1A
An introduction to electronic commerce focusing on business, technological, and social issues in today’s global market. Provides the theory and practice of conducting business over the Internet and the World Wide Web. 54 hours lecture.
 
SHORT DESCRIPTION FOR CLASS SCHEDULE
Provides theory and practice of conducting business transactions over the Internet and the World Wide Web.
 
ADVISORY ENTRY SKILLS
None.

STUDENT LEARNING OUTCOMES
 Upon successful completion of the course, students should be able to:

1.   Analyze the key business and technological elements in electronic
      commerce infrastructure.

2.   Identify and describe E-commerce technologies such as electronic
      software, electronic commerce, security issues, and electronic
      payment systems.

3.   Evaluate various electronic commerce business strategies including
      branding, customer relationship management, purchasing,
      electronic data interchange, supply-chain management, auction
      sites, virtual communities, and Web portals.

4.   Examine other E-commerce related issues including international,
      legal, ethics, tax, and project management.

5.   Setup a web based store front using readily available software such
      as Mercantec's Softcart and Miva Merchant.
 
COURSE CONTENT
  TOPICS
 

1.   E-commerce Business Models and Concepts
2.   The Internet and World Wide Web: E-Commerce Infrastructure
3.   Building an E-commerce Web Site
4.   E-commerce Payment Systems
5.   Security and Encryption
6.   E-commerce Marketing Concepts and Communications
7.   Social, Legal, and Ethical Issues in E-commerce
8.   Retailing on the Web
9.   Online Service Industries
10. Content Providers: Digital Media
11. Auctions, Portals, and Communities
12. B2B E-commerce, Supply Chain Management and Collaborative
     Commerce
 
METHODS OF INSTRUCTION
 Methods of instruction used to achieve student learning outcomes may include, but are not limited to:

  • Class lectures and discussions on establishing and maintaining electronic storefronts.
  • Computer assisted and/or web-enhanced instruction that reinforces course content.
  • Small group activities designed to initiate situation analysis, problem identification, and possible solutions.
  • Individual and class exercises on reviewing and analyzing web site store fronts.
  • Assigning research papers and reports requiring students to gather information from the Internet and write on various electronic commerce topics.
  • Inviting guest lecturers to present their first hand e-Commerce experiences.
  • Instruction may take the form of online, hybrid, TV, and other distance learning modes.
 
METHODS OF EVALUATION
 Students will be evaluated for progress in and/or mastery of learning outcomes by methods of evaluation which may include, but are not limited to:

  • Exams designed to assess the students’ understanding of e-Commerce concepts.
  • Computer based projects requiring students apply their e-Commerce understanding and actual storefront design skills.
  • Class and individual projects designed to assess students’ communication skills, both verbal and Quizzes designed to assess students’ ability to recall, critically analyze and apply key concepts, and course content.
  • Case studies measuring students’ ability to employ situation analysis, problem identification, and solution development.
ASSIGNMENTS

Required Reading Assignments


Required Writing Assignments


Other Outside-of-Class Assignments
 
COURSE MATERIALS
 All materials used in this course will be periodically reviewed to ensure that they are appropriate for college level instruction. Possible texts include:

  • Rayport, Jaworski . Introduction to e-Commerce. 2nd ed. McGraw-Hill, 2004.
  • McLaren, McLaren. E-Commerce BASICS. 2nd ed. Thomson/Course Technology, 2003.
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