Discipline: Business Degree Credit  [X]
Non Credit  [ ]
Nondegree Credit  [ ]
Comm Service  [ ]
 

Riverside Community College District
Integrated Course Outline of Record

Business 43


COURSE DESCRIPTION
43 Int'l Bus-Marketing Units: 3.00
 
Prerequisite(s): None.

Advisory: BUS 10 or BUS 40
Presents the problems of marketing in the international marketplace and how marketers approach and solve them. The course focuses on concepts and principles by teaching the theory and practice of international marketing. Included are: the United States international marketing position, market entry strategies, analysis of foreign markets, culture and marketing, product, pricing, distribution, promotion and sales. 54 hours lecture.
 
SHORT DESCRIPTION FOR CLASS SCHEDULE
Presents the problems of marketing in the international marketplace and how marketers approach and solve them.
 
ADVISORY ENTRY SKILLS
Before entering the course, students will be able to:
  1. Demonstrate an understanding of the nature of business

  2. Explain the basic concepts of business and the importance of its competitiveness

  3. Demonstrate an understanding of the basic components involved in marketing strategy
STUDENT LEARNING OUTCOMES
 Upon successful completion of the course, students should be able to:

1.   Describe the key elements of international marketing, including
      market opportunities, market entry strategies, marketing
      environments, target market and marketing mix.

2.   Analyze the essential factors that determine the success within
      each element of international marketing.

3.   Formulate, develop, and analyze the target market and marketing
      mix

4.   Develop a complete international marketing plan.
 
COURSE CONTENT
  TOPICS
 
  1. Scope of International Marketing
    1. Challenges of International Marketing
    2. Cultural Environment
    3. Political/Legal Environment
    4. Economic Environment
    5. Competitive Environment
    6. Social Environment
  2. Marketing Research and Analyzing Opportunities
    1. Identifying Product Opportunities
    2. Researching Target Markets
  3. Global Marketing Strategies
    1. Product and Services
    2. Promotion
    3. Pricing
    4. Channels of Distribution
    5. International Marketing Channels
    6. Exporting and Logistics
    7. Joint Ventures, Licensing and Strategic Alliances
  4.  Managing Marketing Strategies
    1.  Managing Partners
    2.  Managing Regulators
 
METHODS OF INSTRUCTION
 Methods of instruction used to achieve student learning outcomes may include, but are not limited to:

  • Presentation of lectures and discussions on the key elements of international marketing, in order for students to understand market opportunities, market entry strategies, marketing environments, target market and marketing mix
  • Cooperative/collaborative learning tasks and activities designed to assist students in better understanding of the essential factors that determine the success within each element of international marketing
  • Case studies involving marketing plans of various industries in various countries, in order for students to understand how to formulate, develop, and analyze the target market and marketing mix for the international environment
  • Learning tasks and activities designed to allow students to apply what they have learned to the creation of international marketing plan
  • Instruction may take the form of online, hybrid, TV or other distance learning format
 
METHODS OF EVALUATION
 Students will be evaluated for progress in and/or mastery of learning outcomes by methods of evaluation which may include, but are not limited to:

  • The writing of international marketing plan demonstrating an understanding of  key elements of international marketing, including marketing opportunities, market entry strategies, marketing environments, target market and marketing mix
  • Individual and group assignments designed to demonstrate successful understanding of how to formulate, develop, and analyze the target market and marketing mix for the international environment
  • Discussions designed to evaluate students’ understanding of the essential factors that determine the success within each element of international marketing
  • Quizzes/examination designed to assess students’ ability to recall, critically analyze and apply key concepts and course content
  • Participation as required by instructor to ensure progress in mastering the course content and involvement in collaborative learning projects
ASSIGNMENTS

Required Reading Assignments


Required Writing Assignments


Other Outside-of-Class Assignments
 
COURSE MATERIALS
 All materials used in this course will be periodically reviewed to ensure that they are appropriate for college level instruction. Possible texts include:

  • Cateora & Graham. International Marketing. 13th ed. McGraw-Hill, 2007.
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