Discipline: Business Degree Credit  [X]
Non Credit  [ ]
Nondegree Credit  [ ]
Comm Service  [ ]
 

Riverside Community College District
Integrated Course Outline of Record

Business 10


COURSE DESCRIPTION
10 Intro to Business Units: 3.00
 
Prerequisite: None.
 
Scope, function and organization of contemporary business; fundamentals, concepts, principals and current practices in the major areas of business activity with an integrated global perspective. 54 hours lecture.
 
SHORT DESCRIPTION FOR CLASS SCHEDULE
Comprehensive review of major topics relevant to American and international business including economics, marketing, management, ethics, production, distribution, business organization and entrepreneurship.
 
ADVISORY ENTRY SKILLS
None.

STUDENT LEARNING OUTCOMES
 Upon successful completion of the course, students should be able to:

1.   Define the nature of business and how it operates in our society.

2.   Apply the course content to real-life, business related situations,
      including specialized areas such as management and career paths.

3.   Utilize the basics concepts of creating an efficient marketing
      strategy.

4.   Apply course content to understand, analyze and form opinions
      about current issues in business and the economy.
 
COURSE CONTENT
  TOPICS
 

1.   The American and global economic systems
2.   Ethical business behavior
3.   Forms of business ownership
4.   Small business and entrepreneurship
5.   Management and leadership
6.   Producing world class goods and services
7.   Human relations management and motivating employees
8.   Building customer and stakeholder relationships
9.   Developing effective product, pricing, promotion and distribution
      strategies
10.  Using information technology
11.  Personal finances
 
METHODS OF INSTRUCTION
 Methods of instruction used to achieve student learning outcomes may include, but are not limited to:

  • Present lectures to describe the essentials of business concepts and their applications to society.
  • Develop and assign exercises to reinforce concepts and encourage students to apply them to current business and economic trends and events.
  • Create and have students participate in cooperative learning tasks such as small group exercises to identify issues that relate to course content and utilize the content to offer opinions, solutions and analysis with respect to those issues.
  • Present case studies to provide students with the opportunity to utilize concepts learned in class to analyze real world situations.
  • Develop and assign tasks/activities such as presentations in order to assess students understanding of business concepts.
  • Facilitate discussions regarding relevant current issues in business to encourage students to make appropriate connections to the course content.
  • Instruction may take the form of online, hybrid, TV or other distance learning format.
 
METHODS OF EVALUATION
 Students will be evaluated for progress in and/or mastery of learning outcomes by methods of evaluation which may include, but are not limited to:

  • Individual, small group, or paired activities designed to allow students to demonstrate understanding of basic business concepts.
  • Quizzes, exams and in-class participation demonstrating proficiency in the subject matter.
  • Quizzes/examinations designed to assess the student learning outcomes.
  • Written reports designed to assess the application of business principles.
  • Individual web projects designed to assess student proficiency in achieving the student learning outcomes.
  • Individual or class projects designed to evaluate the application of business principles to simulated real world situations.
  • Final examination designed to provide objective evidence that students have attained the level of understanding expected in the areas detailed in the Student Learning Outcomes.

 
ASSIGNMENTS

Required Reading Assignments


Required Writing Assignments


Other Outside-of-Class Assignments
 
COURSE MATERIALS
 All materials used in this course will be periodically reviewed to ensure that they are appropriate for college level instruction. Possible texts include:

  • McHugh, James; McHugh, Susan; Nickels, William. Understanding Business . 7th ed. McGraw Hill, 2005.
11/06
362