Riverside Community College District
Integrated Course Outline of Record
Marketing 42
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COURSE DESCRIPTION
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42 Retail Management
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Units: 3.00
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Prerequisite: None.
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Merchandising analysis of the changing concepts and business objectives of retailing. Management philosophies, strategies, and functions (from individual to multi-unit firms).. Social and economic forces on decisions concerning location and operational policies. Analysis of forms of retailing, such as foods, motels, service stations, and direct channels. 54 hours lecture.
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SHORT DESCRIPTION FOR CLASS SCHEDULE
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An introduction to business retailing including site selection, store operations, management philosophies, strategies, pricing, and customer relationships.
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ADVISORY ENTRY SKILLS
None.
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STUDENT LEARNING OUTCOMES
Upon successful completion of the course, students should be able to:
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- Identify different types of retail operations, their ownerships and trends affecting retailers.
- Explain retail types based on store, non-store, and web retailing.
- Understand the various stages consumers go through in selecting retailers and purchasing products.
- Discuss how and why retailers segment customers into market segments.
- Understand the reasons retailers develop and maintain different retailing strategies.
- Explain how Information Systems and Supply Chain Management improve the relationship between vendor, retailer, and consumer.
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COURSE CONTENT
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TOPICS
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- Major topics covered include types of retailers and retailing, functions performed by retailers, retailing channels for interacting with customers, global growth opportunities, implementing strategic profit models, selecting different retail site locations, managing customer relationships, and managing merchandise assortments.
- Students may also be assigned reading, writing and other outside assignments equivalent to two hours per one hour lecture.
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METHODS OF INSTRUCTION
Methods of instruction used to achieve student learning outcomes may include, but are not limited to:
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- Present class lectures, discussions, and demonstrations that expose students to current and new retailing concepts.
- Present videos, films, slides, audio tapes, and Internet presentations and exercises that visually demonstrate actual implementation of retailing concepts and serve as examples.
- Engage in small group discussions that allow student to analyze current day retailing and engage in stimulating oral discourse.
- Assign written reports and projects that require students to apply verbal and computer skills in a formal written context.
- Develop and assign Internet based activities and tasks that demonstrate students’ computer skills.
- Instruction may take the form of online, hybrid, TV, and other distance learning modes.
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METHODS OF EVALUATION
Students will be evaluated for progress in and/or mastery of learning outcomes by methods of evaluation which may include, but are not limited to:
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- Oral reports/presentations/performances designed to demonstrate students’ understanding of learning outcomes.
- Written reports/presentations designed to improve students’ formal writing abilities and demonstrate individual mastery of learning outcomes.
- Quizzes/examinations designed to identify a student’s knowledge level in relation to discipline content.
- Individual and group projects designed to demonstrate students’ ability to plan, organize, and execute ideas into tangible learning outcome results.
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ASSIGNMENTS
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Required Reading Assignments
Required Writing Assignments
Other Outside-of-Class Assignments
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COURSE MATERIALS
All materials used in this course will be periodically reviewed to ensure that they are appropriate for college level instruction. Possible texts include:
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Levy and Weitz. Retail Management. 6th ed.
McGraw-Hill, 2004.
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Ogden and Ogden. Retailing: Integrated Retail Management. 1st ed.
NY: Houghton Mifflin Company, 2005.
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| 11/06 |
| 1353 |