Discipline: Marketing Degree Credit  [X]
Non Credit  [ ]
Nondegree Credit  [ ]
Comm Service  [ ]
 

Riverside Community College District
Integrated Course Outline of Record

Marketing 30


COURSE DESCRIPTION
30 Fashion Merchandising Units: 3.00
 
Prerequisite: None.
 
An in-depth study of the fashion merchandising field; emphasis on development and growth of fashion merchandising; retail and vendor methods of operation and distribution; the influence of promotion, advertising, and publicity on consumer demand. Examination of current trends. Career opportunities that exist in the fashion field. 54 hours lecture.
 
SHORT DESCRIPTION FOR CLASS SCHEDULE
Studies the fashion merchandising field in depth; current trends, retail and vendor methods of operations.
 
ADVISORY ENTRY SKILLS
None.

STUDENT LEARNING OUTCOMES
 Upon successful completion of the course, students should be able to:
  1. Analyze the application of the marketing concept to various fashion establishments.
  2. Explain the roll of fashion establishments in our society and economy and to develop an awareness of the career opportunities offered in the field of fashion merchandising.
  3. Explain the use of technical fashion terms and to develop and apply human relations skills, work habits, and attitudes to the fashion merchandising field.
  4. Analyze local, regional, and international fashion establishments, both producer, vendors, and resalers (wholesale, retail) and to identify merchandising plans for them.
 
COURSE CONTENT
  TOPICS
 
  1. History, Nature and Dynamics of Fashion
  2. Materials (Fibers and Fabrics of Fashion
  3. Manufacturers of Fashion Apparel and Accessories
  4. Retail Distribution (Costume, Home Furnishings)
  5. Timing and Creation of Customer Demand
  6. Buying, Budgeting and Managing
  7. Fashion Assortments, Promoting Fashion-Advertising
  8. Publicity, Display, Personal Selling
  9. Fashion Coordination Preview
  10. Career Opportunities in Fashion
  11. Final Exam
 
METHODS OF INSTRUCTION
 Methods of instruction used to achieve student learning outcomes may include, but are not limited to:

Methods of instruction may include, but are not limited to:

• Lecture
• Discussion
• Multimedia

In addition to the above, guest speakers from the fashion merchandising field will be utilized as well as fashion publications, fashion news articles and current trade publications to underscore the importance of current events in the fashion field.
 
METHODS OF EVALUATION
 Students will be evaluated for progress in and/or mastery of learning outcomes by methods of evaluation which may include, but are not limited to:

Students will be evaluated for mastery of learning objectives by methods of evaluation which may include, but are not limited to:


• Grades are based on demonstrated proficiency in subject matter.
• Essays
• Problem solving exercises

In addition to the above, students will be expected to complete a term project and participate in visits and evaluations of local fashion stores (department, chain, and independent).
ASSIGNMENTS

Required Reading Assignments


Required Writing Assignments


Other Outside-of-Class Assignments
 
COURSE MATERIALS
 All materials used in this course will be periodically reviewed to ensure that they are appropriate for college level instruction. Possible texts include:

  • All materials used in this course will be periodically reviewed to insure that they are appropriate for college level instruction.

    Fashion Merchandising, Stone, McGraw-Hill
12/03
1350